Many African designers prioritize the final design, often overlooking the crucial steps that lead to its creation.
This tendency to bypass the intricate process means that the “how” frequently remains unseen, creating a gap between conception and execution.
In the fast-paced world of design, time is often the most precious commodity. Designers frequently find themselves balancing several projects at once, which leaves scant opportunity for in-depth documentation of their work. This time crunch often goes hand-in-hand with a fear of criticism. Many designers are hesitant to lay bare their methods, worried about the scrutiny and critique that might follow.
Moreover, even if designers are willing to share their processes, the design industry traditionally hasn’t fostered a culture that emphasizes process sharing.
This lack of emphasis on sharing the creative journey means that valuable insights and learnings often remain hidden, tucked away in the minds of individual designers rather than being shared with the community at large.
It is important to document your process, which is crucial to establishing your professional reputation and expanding your reach to a wider audience. It not only keeps a record of your creative journey but also invites others to see how you work. By sharing your methods and experiences, you become more relatable and credible. This simple act can lead to growth, collaboration, and inspire others along the way.
Documenting your process shows clients your skills and builds trust. It attracts new opportunities and helps you connect with other creatives, inspiring others and supports the design community.
So how do you start? Begin by capturing quick progress shots of your work. These snapshots serve as a visual diary, showcasing your journey from concept to completion. Share sketches, drafts, or mood boards to provide insight into your creative process. This transparency not only engages your audience but also builds trust.
Next, take the time to explain your design choices. Whether it’s the selection of colors, typography, or layout, offering a brief rationale helps others understand your vision and expertise.
Consistency is key. Regularly post updates on social media or blogs to maintain engagement and showcase your evolving portfolio. This steady stream of content keeps your audience connected and interested in your work.
By following these steps, you can effectively document your creative process, highlighting your skills and unique perspective as a brand designer.
